Honeyfest Redesign

Brand Identity Exploration, Logo Design & Applications

The Lithopolis Honeyfest is an annual two day event held in Lithopolis, Ohio. The festival offers unique attractions such as honey tastings, live bee demonstrations, honey extractions, hive inspections, and educational presentations. Attendees can also enjoy live music, arts and crafts vendors, and a variety of honey infused foods. This project aims to redefine the festival’s logo and branding guidelines, giving them a fresh, modern identity.

Logo Critiques :

The logo is cluttered, with distracting elements and inconsistent branding. Simplification and better cohesion are needed.

MEET

Logo History Research:

Core Values of the Festival :

Education & Awareness: Spreading bee conservation knowledge

Heritage Celebration: Honoring Lithopolis beekeepers

Community Connection: Bringing people together through local honey, vendors, and experiences.

Early Sketches & Exploration :

SQUAD

Final Concept Sketches :

Final Vectorized Logo :

Logo Application & Branding

Animation:

Branding Guide:

Final Designs