Logo, Typographical Design, & Publication Design

The intent of this project was to use typographic theories, principles, and characteristics to develop a Wordmark for a mock plant magazine publication. Starting with an already established typeface, this project transforms ordinary typography into a communicative mark of identity for household greenery, combining elements of lifestyle and science. Mock spreads of the publication are included to visually represent the essence of the wordmark.

Mock publication spreads:

Science reveals numerous mental, physical, & emotional benefits of indoor plants. This publication helps young adults explore greenery while decorating their spaces.

LivinLeaf is a fragrant, organic, and biological exploration that embarks on the benefits of household greenery.

Wordmark Sketches

After selecting typefaces that aligned with my buzzwords and concept, I began manipulating the typographic elements to further emphasize the desired tone and vision for the publication. My goal was to strike a harmonious balance between science & lifestyle.